The Tampa YMCA and YMCA of the Suncoast typically have a membership campaign that runs in the month of September with a focus on families and getting back into a routine after summer. With this year’s campaign we wanted to build on the Y-USA No Place Like This Place campaign, making it more dynamic while still capturing the family-friendly essence of the YMCA. This was accomplished through background textures and playing with sharper shapes and contrasted coloring.